Immersive technology will be a defining trend of the 2020s, and one of the most effective ways brands will communicate with their audience in the coming decade.Sure, this claim may sound a little biased coming from us, but plenty of research supports this prediction, too.The augmented reality (AR) and virtual reality (VR) markets are estimated to reach $60.55 billion and $34.08 billion by 2023, respectively, according to data from research company MarketsandMarkets. And in 2021, the number of AR users in the US alone is predicted to reach 85 million (more than a third of the population), while the number of VR users will surpass 57 million, according to 2019 data from eMarketer. Is your organization prepared to make immersive tech a cornerstone of your marketing strategy in the year ahead? If not, participating in an immersive workshop can help bring you up to speed and make sure you don’t fall behind your competitors.
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